Our Professional Graphic Designers develop and design creative, visual solutions based on a client's communications needs. To create a design solution (generally in the form of print, video, or electronic media), the Designers will consider, and may employ, a variety of elements in which they are well versed, such as: color, type, photography, illustration, animation, and print and layout techniques. Media Genius Designers work closely with the client, copywriters, and various vendors who will ultimately be involved in the design project (e.g., print vendors, paper reps).
Media Genius will produce the overall layout and design for a wide variety of publications, literature, and business and promotional items such as: magazines, corporate reports, newspapers, product and service brochures and packaging, direct mail, business cards and stationery, signage, advertising, promotional displays and websites. Additionally, through a careful and thorough analysis of a business and understanding how that business wants to be portrayed, our Designers will develop a brand identity. Media Genius Designers also creates unique and distinctive logos for businesses (a graphic symbol or icon that incorporates a company's brand identity elements). Media Genius Designers may also develop and design artwork for both online and video.
Developing a Design Solution - An Overview
A critical component of Media Genius Designer's job is assessing and clearly understanding the various components that make up and impact the outcome of a design. When starting a project, Media Genius will work closely with our clients to understand and determine their needs, including the message that the design must evoke and the type of appeal it must have. Media Genius Designers will consider elements such as culture, demographics, use, purpose, shelf life, and the psychological or emotional impact, as they all relate to the intended audience. Once our Designers have a firm understanding of the client's needs, a design strategy and project timeline will be created.
Successful designs come from strong concepts that are developed before any design work can begin. Media Genius Designers will then begin to do sketches or layouts (by hand or with design software applications) of their design vision. Several components are considered and selected by our Designers to create vision: colors, photography, animation, typographic style, sound (if needed), and various other visual components Once the design is agreed upon, our Graphic Designers will proceed forward and no modifications will be made to the general design.
