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Internet Marketing

The marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.

Internet marketing, or online marketing, refers to advertising and marketing efforts that use theWeb and emailto drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.

1)Web marketing includese-commerceWeb sites,affiliate marketingWeb sites, promotional or informative Web sites, online advertising on search engines, andorganicsearch engine results viasearch engine optimization (SEO).

2)Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.

3)Social media marketing involves both advertising and marketing (includingviral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.

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